Strategic consulting and high-impact coaching for world-class artists, broadcasters, and creative leaders.I help clients navigate the 'human' side of the digital music and content era.Whether helping talent find their voice or helping brands build an audience, my work is rooted in the power of authentic connection and elite curation.Now accepting select consulting and coaching inquiries.
Based in London, operating globally for artists and creative leaders. © 2026
I help creative minds and businesses transform complex ideas into successful strategies. With over 20 years of experience—including a decade at Apple—I now consult for independent projects and coach private and corporate clients globally.As a founding member of Apple Music’s UK team, I was instrumental in the platform’s global expansion. My background includes nearly a decade in the Middle East, spanning broadcasting, streaming, and artist relations. I specialise in building winning programming architecture and launching high-impact audio and video formats. From coaching top-tier talent to executing global artist campaigns, I consistently deliver commercially successful, high-visibility content.
Based in London, operating globally for artists and creative leaders. © 2026